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Branding
Categories:
Business
Description

ABOUT THIS COURSE

In today’s competitive business environment, every business organization - a large corporation, small business, government agency, or independent consultant - needs to be able to market to their target audience or customer. More and more careers are oriented towards Branding as a very important competency.

The renowned University of California – Irvine, offers a range of Marketing & Communications Certifications. These certification courses provide learners a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an

organization by aligning advertising, promotion and direct marketing.

The certification, as well as content, comes from UC - Irvine.  UCI Division of Continuing Education’s professional certificate programs helps students increase or enhance their current skills or prepare for a new career. The Online Courses are highly practical, and instructors are qualified leaders in their field. Convenient online courses make it easy to learn on students’ own pace and own way.

LEARNING OBJECTIVES

  • Cultivate a working knowledge of initiating and developing an organizational brand process, integrating strategy with communications.
  • Examine brand theory, brand anatomy, brand life cycles, building brands, brand integration, and online branding.
  • Review the methods and techniques for creating and maintaining a brand from product differentiation to brand communications, and
  • Actively participate in projects that emulate the brand development process.

KEY TOPICS COVERED

  • Introduction to Branding
  • Components of a Brand Strategy
  • Laws of Branding
  • Elements of Brand Matrix                                                                                  

PRE-REQUISITES: 

  • Basics of Business and Commerce

Faculty Profiles
Frequently Asked Questions