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Product Management
Categories:
Business
Description

ABOUT THIS COURSE

In today’s competitive business environment, every business organization - a large corporation, government agency, small business, non-profit, or independent consultant - needs to be able to market to their target audience or customer.

The Marketing & Communications Certificate Program provides a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an organization by aligning advertising, promotion and direct marketing.

The renowned University of California – Irvine, offers a range of Marketing & Communications Certifications.  Students of the course learn to explore target markets and campaign development; learn to conduct market research and analysis; and review the many digital marketing tools available for campaign success.

The certification, as well as content comes from UC - Irvine.  UCI Division of Continuing Education’s professional certificate programs help students increase or enhance their current skills or prepare for a new career. The online Courses are highly practical and instructors are qualified leaders in their field. Convenient online courses make it easy to learn on students’ own pace and own way.


LEARNING OBJECTIVES

  • Explore the knowledge and skills needed to become an effective, efficient, creative, and high-performing product manager.
  • Develop a fundamental awareness of the concepts and management frameworks in product management.
  • Cultivate a fluency and proficiency with product management concepts and tools to identify, develop, launch and manage a series of successful products in a timely manner.


KEY TOPICS COVERED

  • Product Life Cycle
  • Managing Products & Services
  • Pros and Cons of the PLC
  • Law of Diffusion of Innovation
  • Why Product launches fail
  • Primary vs Secondary Research
  • Problems for the Product Manager
  • Perceptual Mapping
  • Reasons why products fail



PRE-REQUISITES TO REGISTER FOR THE COURSE:  

Basics of Business and Commerce

Faculty Profiles
Frequently Asked Questions